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Proactive Nutritional Support for:

Reduce Shedding
Healthy Skin
Reduced Itching & Scratching
Luxurious Coats

Net Weight: 180 Grams

Suggested Retail: $17.36

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Professional Skin & Coat with ProDerma™

One of the skin’s most important functions is to maintain the body’s internal environment, protecting various body constituents, preventing the loss of moisture and providing a cat with the sense of pressure and touch.

A Cat’s Coat

The primary function of the coat is to protect the skin from physical and ultraviolet light damage. It is also helpful in the regulation of body temperature. It conserves heat by trapping dead air space between secondary hairs, which requires that the hairs be dry and waterproof.

Kittens are born covered by a short, soft, and sometimes wooly-like hair. Most kittens develop a coarser, longer, and occasionally darker coat by six to eight months of age. A kitten is born with all of the hair follicles it will ever possess. Any future differences or changes of the hair coat will be due to changes within the follicle.

Hair growth occurs in cycles or phases. Phase I is called Anagen. This is when hair is produced. The new hair grows alongside the old, which is subsequently lost. Phase II is an intermediate stage called Catagen which signals the end of the growing phase. Phase III or Telogen is the resting phase where the follicle is considered dormant. The size, shape, and length of hair are controlled by genetics and hormones. Disease, drugs, nutrition, and environment can affect the health and growth cycles of hair.

Cats have four types of hair. There are short fluffy hairs called secondary hairs. Other names for secondary hairs include underfur and undercoat. The second type is the longer and stiffer outer hairs called primary hairs. The primary hairs are also referred to as guard hairs, outer hairs, or outer coat. Cats, unlike some other mammals, also have hairs called awn hairs which are thinner than the primary hairs. Finally, whiskers are actually specially developed hairs, called tactile hairs, which help the cat sense her surroundings.

Feline breeds and individuals within every breed will shed and regrow hair at varying rates. If a cat sheds often, it is more noticeable than if she sheds extensively but for a period of only several weeks. Indoor cats also tend to shed in a more or less continuous fashion.

Oil & Sweat Glands

Oil glands (also called sebaceous glands) secrete an oily substance called sebum into the hair follicles and onto the skin. Oil glands are present in large numbers near the paws, back of the neck, rump, chin, and tail area. Sebum, a mixture of fatty acids, is important for keeping the skin soft, moist, and pliable. Sebum also gives the hair coat sheen and has antibiotic properties.

Nutritional Impacts

The skin and coat are unfortunately on the bottom of the priority system when it comes to being fed the nutrients needed to remain healthy. Nutritional rationing always favors the internal organs. When diet is poor in quality, a cat is fed insufficient amounts, or the demands of the cat exceed their nutritional intake, the skin and coat are the first to show signs of a deficiency. Perhaps this is why veterinarians see more skin and coat problems than anything else these days.

Tips on Maintaining Healthy Skin & Coats

We all would like our pets to look like those show dogs and cats we occasionally see. Is there a reason why most of our pets do not resemble our breed champions?

One reason is that today’s pet foods only provide maintenance levels of protein, fatty acids, vitamins and minerals. Owners of performance and show animals know the value of feeding higher quality diets and supplementing to achieve the desired effect.

When nutrient needs go up, such as we see during increased activity, reproduction, injury, disease, or stress…it becomes easier to see why the skin and hair coat of our pets can be affected so easily.

Today’s foods are also known to make our pets more susceptible to inflammation; something science tells us contributes greatly to disease.

Giving our pets more food just to provide additional skin and coat nutrients is not a good idea. More food – equals more calories – equals unnecessary weight gain. We all know about canine and feline obesity and the problems it presents.

Supplementation is actually the best solution. A high-quality nutritional supplement can provide specific skin and hair coat nutrients in a concentrated form that does not increase the daily caloric intake of the cat.

It also makes sense that preventing skin & coat problems before they occur would be easier and less expensive than treating one of the many skin and coat problems we often encounter.



Spray-Dried Lecithin (source of Phospholipids), Whey Protein Concentrate, Beef Protein Isolate, Spray Dried Fish Oil (source of Omega-3 fatty acids), Calcium Caseinate, Spray-Dried Vegetable Oil, Beef Plasma, Chicken Liver, Choline Bitartrate, Egg Yolk, Pacific Kelp, Calcium Carbonate, L-Tyrosine, Powdered Fish Collagen (source of Type I & III collagen), Ground Flax Seed, DiCalcium Phosphate, Tri Potassium Citrate, Magnesium Amino Acid Chelate, Bioflavonoid Complex, Sunflower Oil, DL-Methionine, Ascorbic Acid (Vitamin C), Zinc Methionate Complex, Hydroxyproline, L-Phenylalanine, Inositol, Iron Amino Acid Chelate, Copper Lysine Complex, L- Tryptophan, Allantoin, Hyaluronic Acid, DL-Alpha Tocopheryl Acetate (vitamin E), Manganese Glycine Complex, Niacinamide, D-Calcium Pantothenate, Vitamin A Palmitate, D-Activated Animal Sterol (vitamin D3), Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Biotin, Potassium Iodide, Sodium Selenite, Folic Acid, Vitamin B12 Supplement

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